Our story begins in 1966 when a fellow named Ed Morton started selling
imported bicycles in Springfield, Missouri. In 1972 he hired David Thomas
and the two worked together alongside several others until Ed sold The Bike
Shop, Inc. in 1979. Ed went on to acquire Chicago Cycle Supply Company in
1980 and in 1981 he again hired David, this time to be an outside salesman
traveling in a number of midwestern states. As the years went by these two
continued in the industry with several companies, Ed with Euroasia Imports
followed by management positions with J&B Importers in Kent, Washington
and then West Chester, Pennsylvania. David joined sales forces at Cycles
Peugeot USA followed by Service Cycle Supply Company. Both eventually
went into what could be referred to as semi-retirement until again joining
forces in this venture.
Being veterans of bicycle business wars on several fronts, the object of this
venture is to keep things as simple as possible. With absolutely no frills and
below rock bottom prices the two just may be onto something. Time will tell.
Also, please note that there are other industry veterans ready to join us. Their
stories will appear here as soon as our growth allows and that is up to you. So
do yourself a favor and check our rotating catalog form often. We're quite
confident you'll be glad you did.
Sincerely, Ed and David
In an update, David retired December 31st 2013 but remains a consultant.